Excellence is our aspiration
This brand is the result of an addition of two CVs and a common vision. Einhorn + Rakete was founded in 2012 by Steffi Buchli and Florian Kohler. She is a media woman, communication expert and presenter. He is a strategist, change manager and networker. Florian Kohler is now the sole managing director.
Einhorn + Rakete holds shares in start-ups and companies, manages a real estate portfolio, offers strategical consulting and workflow analyses.
Excellence is our aspiration
This brand is the result of an addition of two CVs and a common vision. Einhorn + Rakete was founded in 2012 by Steffi Buchli and Florian Kohler. She is a media woman, communication expert and presenter. He is a strategist, change manager and networker. Florian Kohler is now the sole managing director.
Einhorn + Rakete holds shares in start-ups and companies, manages a real estate portfolio, offers strategical consulting and workflow analyses.
We believe in karma.
We believe in karma.
Because, according to the “Great Law”, good deeds have good consequences.
We are courageous and agile.
Because we feel it, but also because the zeitgeist explicitly requires it from us.
We are straight-forward and direct.
Because it helps our progress and betterment. Only thus we achieve top results.
We are straight-forward and direct.
Florian Kohler
MANAGING PARTNER
Florian Kohler is a web3 enthusiast. Since 2018 he specializes in the development of blockchain technology and its use cases.
From his vita he brings profound knowledge in communication, sports management, entertainment and media production. He’s always been skilfully using his impressive network to bring people together.
As CEO of Swiss Ice Hockey and executive producer for Swiss public TV (SRF) Bern-born Florian Kohler learned change management and business development. As head of delegation for Eurovision projects and member of the committee for the International Ice Hockey Federation (IIHF) he gained experience in intercultural management and negotiating tactics.
Florian Kohler speaks six languages and has a master in English, Spanish Literature and Communications from the universities of Bern and Fribourg. 2013 he got an MBA from the university of Zurich.
Florian Kohler
MANAGING PARTNER
Florian Kohler is a web3 enthusiast. Since 2018 he specializes in the development of blockchain technology and its use cases.
His CV shows in-depth knowledge of communication, sports management, entertainment and media production. He has always skillfully used his impressive network to bring people together.
As CEO of Swiss Ice Hockey and executive producer for Swiss public TV (SRF) Bern-born Florian Kohler learned change management and business development. As head of delegation for Eurovision projects and member of the committee for the International Ice Hockey Federation (IIHF) he gained experience in intercultural management and negotiating tactics.
Florian Kohler speaks six languages and has a master in English, Spanish Literature and Communications from the universities of Bern and Fribourg. 2013 he got an MBA from the university of Zurich.
Florian Kohler
Florian Kohler
MANAGING PARTNER
Florian Kohler is a web3 enthusiast. Since 2018 he specializes in the development of blockchain technology and its use cases.
From his vita he brings profound knowledge in communication, sports management, entertainment and media production. He’s always been skilfully using his impressive network to bring people together.
As CEO of Swiss Ice Hockey and executive producer for Swiss public TV (SRF) Bern-born Florian Kohler learned change management and business development. As head of delegation for Eurovision projects and member of the committee for the International Ice Hockey Federation (IIHF) he gained experience in intercultural management and negotiating tactics.
Florian Kohler speaks six languages and has a master in English, Spanish Literature and Communications from the universities of Bern and Fribourg. 2013 he got an MBA from the university of Zurich.
Florian Kohler
Investments
As an investment boutique Einhorn + Rakete usually invests early stage, rarely in series A. We mainly support web3 projects, because we believe in the future of blockchain technology and because our biggest expertise lies in this field.
Occasionally we also invest in a heart project beyond the blockchain world or even appear as co-founders. We do this as soon as we can contribute to the success of a project with not only finances, but also content.
Up to today we have made more than 100 investments. The investment in a unicorn will be next. Only logical, isn’t it?
Add a Title
Blockchain
Layers
AI in Web 3
Metaverse &
NFTs
Web3 Gaming
DeFi
Real World Assets
Florian Kohler
CEO
Florian Kohler is a web3 enthusiast. Since 2018 he specializes in the development of blockchain technology and its use cases.
From his vita he brings profound knowledge in communication, sports management, entertainment and media production. He’s always been skilfully using his impressive network to bring people together.
As CEO of Swiss Ice Hockey and executive producer for Swiss public TV (SRF) Bern-born Florian Kohler learned change management and business development. As head of delegation for Eurovision projects and member of the committee for the International Ice Hockey Federation (IIHF) he gained experience in intercultural management and negotiating tactics.
Florian Kohler speaks six languages and has a master in English, Spanish Literature and Communications from the universities of Bern and Fribourg. 2013 he got an MBA from the university of Zurich.
Florian Kohler
Everything we do, we do “with all our heart"
Dammstrasse 16
CH-6300 Zug
Tel. 123-456-7890
500 Terry Francine St.
Einhorn+Rakete AG
Dammstrasse 16
CH-6300 Zug
CH-020.3.042.100-7
© 2025 Einhorn + Rakete AG
Website crafted by Bergdorf
Imprint
Tel. 123-456-7890
500 Terry Francine St.
Data policy
Imprint
© 2025 Einhorn + Rakete AG
Website crafted by Bergdorf